All of our products are made from GOTS Certified 100% Organic combed ring-spun cotton. As well as it’s luxury feel, this material is one of the most environmentally friendly clothing options available today based on various considerations such as total water usage, CO2 output, material comfort, durability, and habitat protection. Additionally, we are constantly researching developments in the textile industry to discover the latest innovations and alternatives to use in our own collections.


For each T-shirt sold, 10% of the total revenue is donated toward the chosen species. Each donation is sent directly to the relevant charity for the species you pick. We have carefully selected each charity considering which we believe will provide the greatest positive impact on the protection of each species. For more information, please visit our Charities page.


Traditional plastic packaging is difficult to recycle and therefore often ends up in landfill, taking hundreds of years to degrade and sometimes directly affecting animal species that ingest or get trapped in it. All of our packaging uses zero plastic, is 100% recyclable and mostly made from recycled materials. Additionally, all of our products and packaging are printed using eco-friendly water-based inks.


We use specifically selected eco-friendly waterbased inks that are GOTS and OEKO-Tex certified (meaning they don’t contain any chemicals that might be harmful to the environment). By screen printing each t-shirt ourselves, we maintain complete control over our choice of products and processes.


Each of our t-shirts are screen printed by hand after receiving the order, meaning we are able to minimise the potential for producing wasted stock. This also allows us to oversee our own quality control, as well as complete flexibility in choosing our garment materials, printing inks, and packaging.


Wherever possible, we work with UK based suppliers to minimise the delivery distance of each item. We also strive to support local businesses and prioritise those that have carefully considered their own impact on the environment and taken measures to minimise or offset this.